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NTA brand refresh

NTA has refreshed its brand identity and improved the user interface on its website,, to give visitors a more efficient and faster experience and to make it easier for them to find exactly what they are looking for.

It has also added new functionality to its solutions to meet changing customer requirements during the pandemic, notably Mobex to support remote, home and mobile working.

Developed in-house, the Mobex mobile and softphone app gives users the functionally of their office system, including the ability to make, take, hold and transfer calls received from the office using their mobile device or PC softphone.

Useful features include busy lamp fields and user presence, enabling users to see who is busy on a call or otherwise unavailable; a call history tab that shows any missed calls; and a Cloud Phone book tab to access office and local contacts.

Users’ endpoints – desk phone, desktop softphone and mobile application – can all have the same extension, with the ability to ‘flip’ calls between different endpoints for true mobility.

Enhancing Teams
The last 12 months have seen a massive increase in the adoption of the Microsoft Teams collaboration suite, offering video, chat, presence, file and screen sharing.

NTA’s Teams integration adds better telephony functionality to the mix, giving MS Teams users all the advanced functionality of NTA’s cloud telephony platform.

The perfect opportunity to ‘bring it all together’, the integration adds external customer contact details to the Microsoft Teams product, giving users the ability to make and receive internal and external calls, transfer, hold, and consult whilst using the Teams, speed dial, contact or history screens.

NTA claims that these solutions have been effective in helping partners to win deals and achieve upwards of 80% gross profit.

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TechnologyReseller: 2021