Digital customer communications and office services provider Paragon Group has gained new capabilities in experience design, software engineering and digital transformation with the acquisition of digital product development agency Reason.
The latter’s strength in the retail and financial services sectors will enable Paragon to deepen its relationships in these markets, broaden its client portfolio and offer newly enhanced solutions and consultancy to more companies.
Reason will join Paragon DCX, which brings together around 250 creative, data and customer communications experts, digital experience specialists and marketing automation experts to work on marketing and digital programmes for clients such as Arriva, Comic Relief, Coventry Building Society, Greene King, Goldman Sachs, Aviva, Health Education England and Great Western Railway.
James Goldhill, CEO at Paragon DCX, said: “I’m excited to welcome everyone at Reason under the DCX umbrella. Reason is a well-respected name in the retail and financial services spaces, sectors we are actively developing. Working together with Reason and bringing on board a host of capabilities (technological and human), together we’ll be able to offer more and better services to clients in more than 20 countries across the world.”
Reason Managing Director Peter Gandy said: “Paragon DCX is a great fit for Reason. The acquisition means we’ll be able to scale faster and take the company to another level. We’ll be able to share knowledge and expertise while remaining true to our shared core growth pillars: digital transformation, data and AI, agile delivery and service design.”
Paragon Group has a turnover of €1.2 billion and more than 9,000 employees.