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Partner to partner

As Fruition’s preferred distribution partner for many years, Tech Data has provided Mummery and his team with advice and support around working with Microsoft and Dynamics, including introductions to partners that have specific expertise in other areas of Microsoft Dynamics.

The mutually beneficial sharing of expertise between partners is the primary purpose of Tech Data’s Partner to Partner (P2P) programme, which aims to connect channel businesses with specialisms in a particular solution or technology with others offering access to new markets.

Two Tech Data partners that have benefitted from introductions via the P2P programme are education market expert AdEPT and Bam Boom Cloud, winner of the Dynamics 365 Business Central 2022 Microsoft Partner of the Year Award, that are now jointly offering Microsoft Dynamics 365 Business Central solutions to education customers.

In a video case study on YouTube, AdEPT CCO Tom Scott and Robert Pope, CCO of Bam Boom Cloud, explain how AdEPT had helped many schools migrate to Microsoft 365 but didn’t have the knowledge or expertise in Business Central to help the same customers place their back office apps into the cloud. By forging an alliance with Bam Boom Cloud, the two companies are successfully taking a combined proposition to market, expanding AdEPT’s value to its customers and opening up a new market for Bam Boom Cloud.

Simon Bennett, Director – Enterprise Software and Cloud at Tech Data, UK and Ireland, said: “We are passionate about supporting partners in transforming their businesses and helping customers to achieve their goals. The reality in today’s IT market is that no single partner can do it all. This is why Tech Data is investing in programmes and initiatives to bring together partners that have complementary skills and access to markets.

“AdEPT and Bam Boom Cloud have both embraced this concept with real positivity and enthusiasm and shown how successful it can be. We believe that by creating a whole new ecosystem of talented and dynamic partners we can genuinely enhance the value that the channel delivers to end-user customers and support partners in developing and driving new revenue streams.”

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