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People: Recent movers and shakers in the tech channel

New Xerox role for Darren Cassidy
Xerox has appointed Darren Cassidy Managing Director for UK and Ireland and Senior Vice President for Europe, Middle East & Africa (EMEA) Enterprise and Global Accounts Operations. A 30-year veteran of the company, Cassidy has held a variety of senior roles at Xerox including head of Global Supplies and President of the Channels group in the US. At the same time, Xerox has made Kevin Paterson Head of Xerox Business Solutions (XBS) & SMB, UK. In this role, he will lead XBS UK and acquired companies (Arena Group, Altodigital, ITEC and Concept Group) and Xerox’s UK channel business.

Helen Charlesworth

Force24 appoints Head of People
Helen Charlesworth – ex head of HR for LNT Group and ilke Homes – is joining Leeds-based multi-channel marketing automation firm Force24 in the new role of Head of People, with responsibility for employee engagement, company culture and in-house processes. Her appointment follows a £4.8 million investment in the company that will enable Force24 to triple its headcount from 62 to 170 by the end of 2024 and nearly double its customer base from 2,500 to 4,000 brands.

Richard Burt

New Head of Service Management at Tiger
Workplace analytics firm Tiger is preparing for further growth with the appointment of Richard Burt as Head of Service Management, responsible for customer experience and helping organisations to unlock their call data to inform decision-making. He brings more than 20 years’ experience in support contracts, service delivery and transformation to the Hampshire-headquartered company. Tiger helps 600 customers in financial services, legal, manufacturing and the public sector to make sense of over three trillion pieces of call data per year.

Craig Chester

UC solutions architect joins TIG
Technological Innovations Group (TIG), the sales agency for collaborative smart spaces and enterprise communications, is strengthening its Crestron Unified Communications division with the appointment of Craig Chester as UC Solutions Architect. Jon Rhodes, TIG European Sales Director of Unified Communications, said: “With 30 years’ experience in the UC and video communications industry, Craig’s expertise and knowledge of the sector is a huge asset. His appointment reflects our commitment to providing any size business with the right UC and AV expertise when embarking on their digital transformation journey.”

Pulsant appoints new CMO and CPO
IT infrastructure services provider Pulsant has strengthened its executive leadership team with the appointment of a new Chief Marketing Officer (CMO) and Chief People Officer (CPO). Guy Daniels, who joined the company as Interim CMO in September 2020, has been made CMO, while April Clark has been promoted to Chief People Officer (CPO) from her previous position of HR Director. Daniels has more than 30 years’ experience in technology marketing, including senior roles at Cognizant Technology Services Europe and Fujitsu International. New CPO Clark joined Pulsant in 2006 from John Menzies Group.

Matthew Trimming added to Workhorse Board
Workhorse, the SaaS Order and Inventory Management company for small and medium-sized businesses, is bringing valuable experience to its Board with the appointment of Matthew Trimming, ex SAP and Hg Capital. As Chair, Trimming will work alongside Founder Alastair Badman and Non-Executive Director and seed investor Tom Morgan. He said: “I am delighted to join Workhorse at this exciting time of growth. Alastair and the team have built a simple to implement, simple to use, low-cost B2B SaaS solution that is greatly valued by customers that use it to accelerate their own growth.”

Rachel Daly

New vendor alliance manager at Jigsaw24
B2B IT solutions provider Jigsaw24 has hired Rachel Daly as Vendor Alliances Manager. The Avid Elite Partner, Adobe Platinum Reseller and EditShare Certified Partner provides services and support to customers in the media and entertainment industry. Daly is joining Jigsaw24 from Avid, where she was Partner Account Manager, having previously spent a decade at Microsoft. In her new role, she will assume responsibility for Jigsaw24’s relationships with Avid, Adobe, EditShare, Microsoft, AWS and Blackmagic Design, and for developing its vendor portfolio.

Carol McGrotty

Vapour promotion for Carol McGrotty
Cloud specialist Vapour has strengthened its service delivery team with the promotion of Operations Lead Carol McGrotty to Head of Transformation. In this new role McGrotty will be responsible for all aspects of service delivery, including management of the technical, field and administrative teams. She has already expanded her team with the recruitment of Adam Greenhalgh as service desk lead and Richard Sasu as network engineer, with a new account manager, Avaya engineer and pre-sales engineer to come.

Books takes up Chairman role at ECI
ECI Software Solutions, a leader in cloud-based business management solutions, has promoted Trevor Gruenewald to Chief Executive Officer and Sarah Hagan to President and Chief Operating Officer. Ron Books, ECI’s current Chief Executive Officer, will transition to the role of Chairman, working closely with the ECI leadership team and its Board of Directors on the company’s strategic mission and vision. Gruenewald and Hagan will be responsible for ECI’s day-to-day operations, including its product and M&A strategy.

Scott Fawcett

Alfonica appoints Sales Director
Scott Fawcett has joined Alfonica, the B2B division of Rose Communications Group, as Sales Director. Fawcett has 20 years’ experience of the B2B telecoms market, including spells at Genesis Communications, FLR Spectron, Annodata and IP Solutions. In his new role, he will be responsible for developing Alfonica’s in-house sales team, working closely with its Mobile, Voice and Data teams. Founded in 1999 and based in London and Manchester, Alfonica provides end-to-end business communication solutions.

FireEye promotion for Brandi
Following a year in which EMEA deal reg grew by 17% and the number of new customers coming from the channel reached +20%, FireEye has promoted Luca Brandi to EMEA Channel Director. Based in Milan, Brandi joined FireEye six years ago as Distribution Manager for Emerging markets, before becoming Channel & Territory Manager for Southern Europe in 2018.

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