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Rebrand for IT@Spectrum

Office technology business IT@Spectrum has rebranded as Spectrum and launched a new website as part of ambitious plans to more than double annual turnover to £20 million plus over the next three years. 

Based at Bridgehead business park in Hessle, East Yorkshire, Spectrum provides print, information management and business automation services to hundreds of customers and also operates Canon Business Centre North East in Newcastle, the UK’s only Canon Business Centre.

Rob Cavill

Managing Director Rob Cavill plans to grow all parts of Spectrum’s business but sees greatest potential in digital-led business transformation. 

He said: “This is an incredibly exciting time, with so many opportunities for us to grow the business, and the rebrand is a key element of our strategy. We provide our customers with highly efficient print and information management services and help them to maximise the benefits of digital technology and automation. 

“Our new name reflects that we offer customers the full spectrum of services to work smarter, reduce costs, improve business processes and productivity and, ultimately, be more profitable through digital technology.” 

Over the last year, Spectrum has supported its growth strategy by taking on 15 new members of staff, including a new Head of Digital Solutions, Steve Motley. 

He said: “It’s clear the pace of digital transformation has been fast-tracked by the pandemic. That means there are many more opportunities for us to support customers to better understand and embrace the benefits of digital technology and automation.” 

Meanwhile, Spectrum is continuing to invest in new talent with the addition of 12 young recruits for its Spectrum Campus training programme. 

It is also plans to explore acquisition opportunities across the North of England.

www.spectrum.tech/see-tomorrow 

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TechnologyReseller: 2021