Retailers are investing in Internet of Things (IoT) technologies to simplify, enliven and customise the shopping experience. Zebra’s 2017 Retail Vision Study shows that:
77% of retail firms plan to use ‘real-time visibility’ in their supply chain to greatly reduce the risk of items being out of stock, with RFID platforms capable of boosting inventory accuracy by 95%;
25% plan to equip staff with mobile point-of-sale devices by 2021 to allow payment from anywhere in the store and to reduce queueing;
77% aim to make use of systems that show when specific customers are in-store so that they can customise their visit on arrival;
75% are looking into technology that analyses a customer’s in-store movements, so that they can provide real-time offers depending on where they linger longest or despatch a store assistant to serve them;
78% consider it ‘important’ or ‘business-critical’ to integrate e-commerce and the in-store experience.