SaaS market ‘ripe with opportunities’
IT channel companies willing to adjust their business operations face a wealth of new opportunities in the fast-growing software-as-a-service (SaaS) market, claims CompTIA in its new report Why Software as a Service? Benefits & Advantages of SaaS.
Carolyn April, senior director, industry analysis at CompTIA, said: “The SaaS market is ripe with opportunities that have appeal for channel partners. Recurring revenue, faster time to deployment, more service dollars, and inroads to vertical market customers are outcomes many channel partners strive for.”
Nearly three-quarters of channel partners surveyed have sold SaaS solutions in the past 12 months. Two thirds expect revenues from SaaS-related customisation and integration services to rise next year. A slightly smaller percentage expect a revenue boost from managing SaaS-based solutions for customers.
CompTIA warns that to make the most of these opportunities channel partners will need to invest in training to build cloud-based skills, such as the ability to integrate SaaS applications located in different public clouds or to on-premises software.