Nimans is encouraging resellers to take advantage of the opportunities in IP security
Britain is one of the safest and most secure countries in the world thanks to over four million CCTV cameras capturing virtually our every move. It’s a market set to double in value over the next five years, offering significant revenue opportunities for resellers with IP end point skills.
Supply specialist Nimans has set-up a dedicated division to help customers capitalise on the many opportunities available. It is headed by Director of Sales, Security & AV, Camilla Kirkham.
She said: “IP-based technologies are a natural extension of a reseller’s portfolio – and represent an easy expansion of their overall proposition. We only launched the division in the Autumn of last year and overall demand and interest has exceeded our expectations. There’s still lots of work to be done but resellers are beginning to fully understand and embrace the huge market potential.”
Key growth areas this year are likely to be body worn cameras with integrated two-way radio functionality, smart buildings, low light colour imaging, thermal imaging and AI – all part of a flourishing market that continues to diversify and grow.
Access control and wireless intruder alarm systems that integrate with fire systems and Alexa-style apps are likely to be big business, as they can be installed in half the time of traditional solutions.
There are also big opportunities on the high street where cameras can be used to analyse customer behaviour to reduce queuing times at peak periods, for example, or to optimise store layouts, in addition to more traditional security applications.
Kirkham says that data cabling companies have been among the first to take advantage of opportunities in the IP security market. “They are doing all the hard work with the installations anyway, so adding a camera end point is valuable additional revenue,” she said.
Nimans has big plans in 2020 to attract even more resellers into this market through training and accreditation, extra resources scaled in line with accelerating demand and compelling solutions.
“We are working with big name brands as well as different technologies to inspire, excite and educate the reseller community, based on Nimans’ renowned industry pedigree. Our team is packed with experience and know-how and has hit the ground running with lots of orders and interest generated so far,” explained Kirkham.
“One of the biggest challenges for end users is how to upgrade their old analogue infrastructure so they can take advantage of the latest IP technologies. The major security manufacturers such as Hanwha and Hikvision have developed solutions that enable them to bridge the gap rather than having to rip out and replace cabling, which can be very costly.”