A strategy of targeting enterprise accounts with its AI-powered Singularity XDR helped autonomous endpoint protection company SentinelOne grow net new business by 105% in its last financial year and increase average deal value by 80%.
Growth has been particularly strong in the UK and Germany, which have benefited from expansion of SentinelOne’s EMEA operations, including the appointment of three new distributors in Q1/Q2 – Infinigate (Germany and Switzerland), Clico (Eastern Europe) and Networks Unlimited (Africa) – and a doubling of its EMEA headcount.
As well as adding to its sales and technical teams, SentinelOne has strengthened its EMEA leadership team with the appointments of Daniel Kollberg (VP EMEA), Roland Stritt (Senior Director, Channel) and Paolo Ardemagni (Sales Director, Central/Southern Europe).
Kollberg attributes much of SentinelOne’s recent growth to successful reseller recruitment and engagement, pointing out that its reseller base, which it has expanded by 20% in the last 12 months, originated almost two-thirds of all net new business.
He said: “We are seeing the fruits of a long-term campaign of selecting partners carefully and supporting them intensively. With household brands and major corporations being added to the end customer roster every week, our edge-to-edge Singularity platform is fast-becoming the top choice for enterprise customers worldwide, and we are focused on supporting our channel partners to capitalise on SentinelOne’s clear competitive advantages.”
Singularity XDR offers AI-powered prevention, detection, response and hunting across endpoints, containers, cloud workloads and IoT devices, giving organisations full transparency into everything happening across the network, at machine speed.