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SMBs looking for full client lifecycle management, says Analysys Mason

Analysys Mason, a specialist technology consulting and research firm, expects the 145 million SMBs worldwide to increase their spending on technology in 2023, but not at pre-pandemic levels.

Its SMB Technology Forecaster, which provides insights into SMB spending in 132 technology categories in 52 countries, forecasts SMBs to spend $1.45 trillion on IT in 2023, a rise of 6.3% compared to 2022.

It is also warning of a shakeup in how SMBs buy IT, with one in three (37%) planning to change channel provider to gain enterprise levels of support and services that enable full client lifecycle management such as pre-sales, onboarding, account management, defined touchpoints and communication channels.

Other changes include longer lead times as SMBs carefully examine the cost benefits of any new solution; more demand for cloud-based and as-a-service solutions, including PC and device as a service; and a greater focus on ESG, with 46% saying they are more likely to buy from a vendor with established ESG policies.

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