Press "Enter" to skip to content

Subscription businesses grow nine times quicker

Nearly all UK consumers are now part of the subscription economy thanks to an explosion in the number of businesses offering recurring services.

A survey commissioned by Zuora, a SaaS provider of subscription order-to-cash solutions, shows that nine out of ten consumers now choose to subscribe to their favourite stores, brands and services instead of purchasing them on a ‘one-off’ basis – an increase of 11 percentage points on last year’s fgure.

According to the Zuora Subscription Economy Index, subscription businesses grow revenue nearly nine times faster than the S&P 500.

John Phillips, Zuora’s VP EMEA, said: “The only way businesses can sustainably maintain relationships with consumers and grow is by moving away from their product-centric mentality and creating long-term brand affinity based around flexible subscription based services.”

Please follow and like us:

Be First to Comment

Leave a Reply