Following its acquisition of award-winning PC gaming brand Chillblast, multi- channel e-commerce business Tactus has expanded its international footprint with its first European partnership.
This will see Notebooksbilliger (NBB), one of Germany’s largest online retailers of consumer electronics, offer the North-West- based company’s Geo range of Windows 11 laptops to consumers and SMEs across the DACH region (Germany, Switzerland and Austria).
Scott Brenchley, CEO at Tactus Group, said: “Expanding into European markets is an important milestone for the business as we continue to establish our position as a globally recognised technology group. We have already experienced huge success from our commercial partnership with Best Buy in the US earlier this year and I am confident that this venture into Europe will reap similar benefits.”
Werner Selch, Notebooksbilliger CPO, added: “In times of non-reliable supply chains and higher prices for the end consumer, Tactus has done an outstanding job to extend into the DACH region. We are thrilled to accompany the rise of a new notebook brand in Europe with an up-to-date operating system and high product quality.”
Last year, Tactus was named Microsoft Device Partner of the Year and secured a £40 million investment from Chrysalis Investments to accelerate its plan to become a globally recognised gaming and technology group.