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Tech Data introduces new global brand

Following its acquisition of Avnet’s Technology Solutions business earlier this year, Tech Data has established a unified brand identity, grouping its solutions into two portfolios, both under the Tech Data brand.

The Tech Data Endpoint Solutions portfolio, previously known as the company’s broadline offering, includes PC systems, mobile phones and accessories, printers, peripherals, supplies, software and consumer electronics.

The Tech Data Advanced Solutions portfolio includes primarily data centre technologies, such as storage, networking, servers, advanced technology software and converged/hyperconverged infrastructure, as well as next-generation technologies like cloud, IoT, mobility, security and analytics.

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