Press "Enter" to skip to content

Tech trends: ICT in the UK today – CONSUMER TRENDS

Consumers more cautious about sharing data

British consumers are three times more likely to give their email address to a bank (68%) than to a company manufacturing smart IoT devices (19%). When given a choice between a more personalised, data-driven service or a free, generic service with non-targeted advertising, 16% would choose the former and 50% the latter. Evidence, says data-to-everything platform provider Splunk, that UK consumers are becoming more cautious about sharing data, just as 77% of UK businesses seek to accelerate their use of data to improve decision-making and power innovation.

www.splunk.com

Please follow and like us:

Be First to Comment

Leave a Reply

TechnologyReseller: 2021