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The smart choice

Philips PicoPix ticks all the boxes for Smart Works Reading

Smart Works helps women on low incomes to re-enter the job market by providing them with interview coaching, styling advice and smart clothes for interviews.

Philips PicoPix PPX4010 projector
Philips PicoPix PPX4010 projector

The charity has five centres, in London, Edinburgh, Manchester, Birmingham and Reading. Set up in October 2015, Smart Works Reading has already helped more than 200 people look for work, with a success rate of 73%.

A big part of its working day is taken up with training, both of volunteers and of the women it assists, so the ability to display and share visual material quickly and easily is essential.

Sarah Burns, Co-chair & Founder of Smart Works Reading, found what she was looking for in the diminutive form of a Philips PicoPix PPX4010 projector.

“What we needed was a small, portable, efficient projector that we could use in the office and out and about. We have little storage at Smart Works, so it had to be small and portable. We also wanted to ensure we presented ourselves in a professional light. The Philips PicoPix projector ticked all the boxes,” she said.

About the size of a computer mouse and weighing just 83g, the PPX4010 slips easily into a laptop bag, handbag or coat-pocket, yet can still deliver bright 100 lumens images up to 120 inches in size.

Set-up is quick and easy, using an HDMI cable to connect to a range of devices from laptops and notebooks to DVD players, TVs and games consoles.

Using different HDMI adapters, Smart Works can also connect the projector to tablets and smartphones.

“We’ve just had our Volunteer training day when we managed to use both a laptop and an iPad to project different presentations easily and effectively onto our limited wall space,” explained Burns. “There was great excitement at the mini size of projector and how easy it was to set up and use.”
The nation’s favourite

Philips PicoPix projector
Philips PicoPix projector

Smart Works Reading is not the only fan of PicoPix projectors. According to GFK Reports 2016, four out of five pico projectors purchased in the UK are Philips PicoPix models. Its analysis shows that in Q2 2016, Philips’ market share within the pico projector market rose to an all-time high of 81%, with the Philips PicoPix PPX3414 a clear best seller.

In 2016, XGEM strengthened its range with three new models, the PPX3417W, PPX4835 and PPX4935, offering higher resolution (720HD), brighter images and wireless connectivity with smartphones or tablets.

Ask the experts
with Ian Aitken, AV general manager, Exertis

Q. Pico projectors – are they a toy or a serious business tool?

A. “If you’d asked me a year ago I would have come down more on the consumer side. They’re a cracking little gadget for taking on holiday or having around the home for occasional use, but with limited connectivity and a relative lack of lumens they were never going to be a serious bit of business kit.

Ian Aitken, AV General Manager, Exertis
Ian Aitken, AV General Manager, Exertis

“However, fast forward a year and you see vastly improved features, like brightness creeping up to 1,000 ANSI lumens; mobile HD and wireless links; better battery life; and some with LED engines. So what we have is a super little product, great for home use, that can also open up new opportunities for a business needing mobile projection.

“For SOHO users they’re a great hybrid; for larger enterprises they add flexibility by enabling projection in parts of a facility that doesn’t have fixed installation collaboration tools; and they are an easy-to-use option for external staff. All in all, they’ve carved a niche and could and should be seen as an option.”

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