Half the world’s population, or 3.773 billion people, is now connected to the internet, according the latest digital trends report by social media management platform provider Hootsuite and marketing agency We Are Social. Digital in 2017 reveals that in the last 12 months global social media use has risen by 21%, reaching 2.8 billion users globally. Of these, 91% access social media from mobile devices, a rise of 30% compared to last year. Hootsuite says that as increased use of smartphones and social messaging has changed the way people communicate, organisations should transform their communications strategy to increase customer engagement and real-time interaction across the customer journey.
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