UK distributor Westcoast Retail has signed a deal with online electricals retailer AO.com to provide distribution and fulfilment services for its growing range of computing products from brands such as Apple and HP.
As well as holding stock, delivering orders directly to customers and handling returns, Westcoast Retail will be responsible for all aspects of stock management, including forecasting sales and ordering products directly from vendors.
AO.com Director of Consumer Electronics Simon Exton said: “Entering the computing sector is an important step for AO.com as we continue on our mission to become the best electrical retailer in Europe. In Westcoast Retail, we feel we have the perfect partner. The company is trusted by an impressive array of vendors and retailers and its distribution models and ability accurately to forecast sales is invaluable as we establish ourselves in the computing sector.”