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Westcon launches DR:Simplified initiative to address demand for Direct Routing

New campaign and demo programme will respond to increasing demand for Direct Routing Voice services using Microsoft Teams

Westcon, the global technology distributor and part of Westcon-Comstor, has today announced its new DR:Simplified initiative, which will provide its partners with all its best-in-class voice solutions for Microsoft Teams in one place. Supporting the initiative’s launch is Westcon’s significant investment in new, best-in-class demo loan equipment from Poly, an international leader in audio communications equipment for business and consumers.

DR:Simplified makes it easier for partners to find, compare, learn, sell and incentivise their Teams Voice business. With Microsoft Teams experiencing exponential growth and the platform now hosting over 145 million users, but less than 10% using the platform for enterprise voice calling, there is significant opportunity for partners to integrate their cloud solutions in a cost-effective way.

Antony Byford, Managing Director at Westcon UK & Ireland, said: “The end user market has taken a significant step forward in cloud UC adoption as we see businesses replacing merely adequate UC systems with more enterprise-grade solutions from market leaders. Our partners have a great ongoing opportunity to capitalise on this opportunity.”

Byford continues: “The DR:Simplified campaign includes offerings from Microsoft and our certified technology partners Poly, 8×8, Avaya, Mitel, Ribbon, AudioCodes and Jabra. Our latest investments in demo services will make it easier for partners to accelerate proof of concepts and satisfy that customer demand.”

Westcon has partnered with Poly for its world-renowned range of Microsoft endpoints, giving partners access to the latest high-end devices such as: Microsoft Teams certified Poly Studio X50 video conferencing bar & Poly TC8 intuitive touch interface, Poly Trio C60 smart conference phone for Microsoft Teams, and Poly G-10 group collaboration system for Microsoft Teams Rooms. These solutions will be provided for end user trials by Westcon, to convince prospects of the benefits when paired with a high quality device.

As part of the new initiative, Westcon is als giving away the newly launched, top of the range Poly Voyager Focus 2 Bluetooth headset to partners for qualifying Poly and Microsoft Teams orders.

To find out more about the DR:Simplified initiative, access Westcon’s latest DRS content and attend upcoming events, please visit:

About Westcon-Comstor

Westcon-Comstor is a global technology distributor with annual revenues that exceed US$3 billion. Operating in more than 70 countries, it delivers business value and opportunity by connecting the world’s leading IT vendors with a channel of technology resellers, systems integrators and service providers. It combines industry insight, technical know-how and more than 30 years of distribution experience to deliver value and accelerate vendor and partner business success. It goes to market through two lines of business: Westcon and Comstor.

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