Westcon, the international technology distributor, is helping channel partners in EMEA secure recurring revenues in a cloud-first world with the launch of a new go-to-market initiative, Westcon Next Generation Solutions (NGS).
Westcon NGS is designed to help partners identify the solutions best suited to them and their customers in four areas: Zero Trust Access; IoT/OT Security; Next Generation SOC; and Secure Cloud/DevOps.
Since creating its cyber security & next generation solutions business unit in September last year, Westcon has onboarded many world-class vendors across these four pillars, including CyberX, Ping Identity, Sumo Logic, Firemon, Titus and Menlo.
These technologies integrate with Westcon’s existing vendor portfolio, creating the opportunity for strategic synergies and technology cross-selling and up-selling.
Daniel Hurel, Vice President Westcon EMEA – Cyber Security & Next Generation Solutions, said: “The markets covered by our Next Generation Solutions Go-To-Market initiative are increasingly demanded by end-user customers and are among the fastest changing areas of technology. While this poses a great opportunity, it is also a complex area; our expertise in the market means we can help our partners navigate the ever changing landscape, drive recurring revenue opportunities, improve customer stickiness and ultimately stabilise future growth.”