Women of Wearables (WoW), the UK and Europe’s first organisation to inspire, support and connect women in the wearable tech, fashion tech, IoT and VR/ AR industries, was also in attendance. Its mission is to encourage more women to get involved in building hardware and software products as designers, product managers and developers or as founders of their own companies. WoW was co-founded by Michelle Hua and Marija Butkovic who, after working in the wearable tech industry for the last three years and founding their own startups, Made With Glove and Kisha Smart Umbrella, decided to do something about the lack of women in the industry.
Women of Wearables
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