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Round-up of recent distribution agreements from Midwich, BirdDog, Shure, Holdan, Titan Data, e-92, Exertis, Arrow & bit defender

Midwich Group is extending its distribution agreement with audio solutions manufacturer Shure to cover the UK&I and Benelux, in addition to the existing regions of France (through Sidev), Iberia (through Earpro) and Italy (through Prase). The extension will give Midwich Group channel partners access to Shure’s integration systems range of products, including its conferencing & meetings solutions, through Midwich and Square One in the UK and Ireland and through Van Domburg Partners in Benelux.

In another new development, Midwich Group has signed a European distribution agreement with BirdDog, creator of video over IP products and workflows. These include embedded Network Device Interface (NDI) hardware, implemented in a range of high definition and 4K broadcast video converters and robotic pan-tilt-zoom (PTZ) cameras, and a suite of software products that tie end-to-end workflows together. NDI is a user-friendly way of sending high-quality video around existing IT networks, giving everyone access to easy-to-use, high-quality video using the equipment they have today. The full range of BirdDog products will be available to Midwich Group channel partners exclusively through Holdan (a Midwich Group company).

Titan data Solutions has added Blocky for Veeam to its growing data storage and cybersecurity portfolio. Jointly developed by GRAU DATA and Cristie Data, this uses application whitelisting to protect Veeam backups from ‘zero day’ threats that can incrementally overwrite and encrypt backups. David Treadwell, Solutions Director at Titan Data Solutions, said: “Ensuring the integrity and security of Veeam backups is an important part of any resilience and recovery plan. Blocky has an instrumental role to play and should be part of any Veeam security technology stack to help fend-off ransomware attacks.”

e92cloud is partnering with Source Defense to help organisations protect their e-commerce sites. The market leader in client-side web security is aiming to build a partner community that helps organisations grow their online e-commerce business securely while defending against attacks like e-skimming and formjacking. Source Defense’s Website Client-side Security Platform uses patented technology, based on machine learning and industry best practices, to provide a fully automated and dynamic solution for controlling access and permissions for dynamic components operating on a website.

Exertis has expanded its Pro AV portfolio through separate distribution agreements with SMART Technologies and Mersive Technologies.

The agreement with SMART Technologies covers its full portfolio of products and solutions, including SMART Board interactive displays, SMART Notebook collaborative learning software and the new SMART Learning Suite Online (SLSO), which supports remote and blended learning.

Angela Townsend, SMART UK Channel Director, said: “SMART is delighted to launch our education and enterprise portfolio of products with Exertis. SMART has developed a robust channel strategy to support the reseller community and partnering with Exertis will provide our partners with choice to help further develop our business.”

The agreement with Mersive Technologies brings wireless content sharing and collaboration solutions and cloud services to The Exertis Pro AV portfolio of technology products for the B2B, enterprise, mobile and retail markets.

These include the Solstice Pod wireless content sharing console, which enables any number of users, on any device to stream (and mark-up) an unlimited amount of content from their laptop and mobile devices to an in-room display and seamlessly connect participants using any web conferencing service. The Pod connects to the in-room display by HDMI and to the IT network(s) via Ethernet and/or wireless network interface cards.

Greg Bennett, Head of Solutions at Exertis Pro AV, said: “Mersive is a great addition to our portfolio at a time when collaboration and content sharing is becoming increasingly important. Their Solstice, award-winning, high performance wireless collaboration platform is easy to use, delivers unmatched collaborative capabilities, is secure and manageable at scale, and delivers additional value to meeting spaces through features like room calendar integration, digital signage playback and meeting analytics.”

Arrow Electronics has strengthened its cybersecurity offering with a UK and Ireland distribution agreement with Vectra, a leader in network threat detection and response (NDR), and a UK, Ireland, Nordics and Benelux distribution agreement with Bitdefender.

Powered by AI, Vectra’s Cognito platform provides 360-degree visibility into hidden threats in cloud, data centre, IoT and enterprise infrastructures, automatically detecting and prioritising suspicious activity and empowering threat hunters to perform conclusive incident investigations.

The Bitdefender range of security and threat intelligence products for protecting networks, devices, data centres and cloud infrastructure available from Arrow includes a new Managed Detection and Response solution for MSPs, giving access to a 24×7 security operations centre where security experts hunt, identify and neutralise adversaries to protect partners and customers.

Arrow Electronics and Infinidat, a provider of enterprise-class, software-defined data storage solutions, have extended their existing distribution agreement to cover the UK, following the successful completion of multiple projects in parts of Europe where the two companies already partner (Germany, Iberia, Italy and the Nordics). Arrow is also Infinidat’s sole distributor in the US. Infinidat enables enterprises to consolidate legacy storage into a single InfiniBox system or reduce multiple data protection systems to a single InfiniGuard system, decreasing physical footprint, power requirements and administrative burden, whilst offering flexible consumption models that optimise IT spend for business transformation and growth. Mark McHale, Vice President of Sales in Arrow’s enterprise computing solutions business for UK and Ireland, said: “Infinidat has put together an innovative set of solutions for data storage, data protection, business continuity and sovereign cloud storage. This delivers
high-performance, an Always-On methodology and agile data storage solutions to our channel clients and their end customers. Infinidat’s solutions target the full data lifecycle and open up new opportunities for end users to manage and analyse data.”

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TechnologyReseller: 2021