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A round-up of new distribution agreements: RingCentral, CMS, libraevsa, Aquipa, Red Sift, Westcon & Exertis

RingCentral UK Ltd., a provider of enterprise cloud communications, collaboration and contact centre solutions, and a wholly-owned subsidiary of RingCentral, Inc., has entered into a master agent partnership with network, unified communications and cloud services distributor Telarus. The partnership will allow Telarus to bring the benefits of RingCentral’s cloud communications and collaboration services to companies across the UK, with speedy partner onboarding for a faster return on investment (ROI). Zane Long, senior vice president of global partner sales at RingCentral, said: “Master agents such as Telarus are instrumental in enabling us to deliver industry-leading cloud communications solutions to customers, and this partnership will strengthen and accelerate our channel presence in the UK.” Telarus is the largest privately held technology services distributor (master agent) in the United States, with offices in Australia, Canada and the UK. It offers data, voice, cloud and managed services from 250 service providers and supports partners with SD-WAN, cloud, mobility, contact centre and ILEC speciality practices set up to help partners identify and design the right technology solutions for their customers.

Jonpaul Warren

CMS Distribution, one the UK’s largest independent distributors of PC components, gaming peripherals and IT products, has been appointed the exclusive UK & Ireland distributor for PowerColor graphics cards. PowerColor is the platform of choice for PC gamers and video prosumers looking to get the best performance from the latest AMD graphics processors. CMS PC & Components Product Sales Manager Jonpaul Warren said: “We are thrilled to have PowerColor joining the CMS Portfolio. We must be selective about which partners we bring to the market as they must deliver incremental business and synergy to our operation. Find the right brand to address this, combine with AMD processors and we have our (Ry)Zen!”

Cyber security vendor Libraesva has appointed Securefort as sole UK distributor for its suite of email security products. Offering protection against malware, ransomware, malicious URLs/attachments, phishing & BEC, the suite is claimed to give cyber security VARs and MSSPs a feature-rich email security platform at a fraction of the price of established players. Securefort Managing Director Shaun McKay said: “We’re extremely excited to be part of Libraesva’s growth plan in the UK and taking this award-winning technology to our valued partner base. Libraesva is stealing a march on competitors right across Europe.” Securefort aims to add value to the partner community through business development and support services, including its MAP (Market Activation Programme) managed service, which gives a vendor or channel partner everything they need for demand generation.


Aqipa, a European wide value-added distributor for premium lifestyle consumer electronics, has expanded its portfolio with a number of new brands in the smart home, domestic appliances and office communications areas. Brands that it will now be distributing in the UK (and other countries) include HOMBLI lighting, cameras, window/door sensors, flood sensors and other smart appliances, all of which can be controlled by an app or voice assistant like Google Voice Assistant, Siri or Alexa; BASEUS appliances, lighting and accessories, including smart vacuum cleaners; and eMEET conference speakers and webcams for home workers and wireless translation headphones.

Red Sift, a provider of email and domain security solutions to prevent BEC (business email compromise), supply chain compromise, spoofing and phishing attacks, has announced a new distribution partnership with cybersecurity solutions value added distributor e92cloud, part of the e92plus group. Sam Murdoch, Managing Director of e92cloud, said: “We believe Red Sift’s solutions, which help protect against business email compromise and spoofing, as well as adding protection to the inbox, will bring additional value and business to e92cloud. This complements our focus on building a technology portfolio that enables organisations to transform their business through the cloud, delivering next generation solutions that defend against the most advanced threats through a cloud-first approach.” e92cloud will be offering the complete Red Sift product portfolio, including OnDMARC, which actively blocks domain-based phishing attacks, stops email impersonation and boosts email deliverability, and OnINBOX, which provides
Office 365 and G Suite users with clear risk indicators at the top of every email opened on a laptop, mobile or app.

Technology distributor Westcon has strengthened its Next Generation Solutions offering by signing an EMEA distribution agreement with Ping Identity, the intelligent identity solution for the enterprise. Ping’s platform provides a comprehensive suite of identity services, including multi-factor authentication, single sign-on, access security, directory, data governance and intelligent API cybersecurity, enabling employees to work securely and productively anywhere in the world. Phil Allen, Ping Identity Vice President, EMEA, said: “This partnership is evidence of the growing IAM market and the move away from traditional perimeter solutions. At Ping Identity, partners are at the centre of what we do and we’re excited to be working with Westcon to expand our channel community and capitalise on accelerating demand.”

poly Savi_3466-6000×6000

Following the launch of its new partner programme and partner portal, Poly has extended its existing relationship with Exertis in the UK, France and Benelux to cover the whole of Europe. The specialist Exertis Pro AV division and COMM-TEC Exertis subsidiary will provide Poly’s full range of communications, collaboration and meeting room solutions to resellers in the UK, Ireland, Belgium, The Netherlands, Luxemburg, France, Germany, Austria, Switzerland, Italy, Spain, Denmark, Sweden, Norway and Finland. With dedicated teams and expertise in UC, AV and networking, Exertis Pro AV can provide resellers with extensive pre- and post-sales support including customer visits to fully fitted Poly meeting rooms.

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