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Working together This month’s round-up of new distribution agreements

ExtraHop, a leader in cloud-native network detection and response (NDR), is building on a 2020 partnership agreement with IT security distributor Exclusive Networks with the announcement of a new pan-European distribution agreement that extends distribution of Extrahop’s entire product portfolio to 14 European territories. This includes the introduction of an appliance hub to streamline distribution into European markets.

Sandra Hilt, Senior Director of Channel Sales EMEA at ExtraHop, said: “Exclusive Networks has been instrumental in delivering ExtraHop’s world-class NDR solutions to European partners. Our new pan-EMEA agreement supercharges this ability to meet demand, removing any potential silos and barriers to seamless global distribution.”

Exclusive will continue to help onboard new partners into the ExtraHop Panorama Partner Program and support accreditation training that offers partner sales engineers a deeper technical view of the Reveal(x) cyber defence NDR platform solution. This applies cloud-scale AI to petabytes of traffic per day to help organisations detect and respond to advanced threats, performing line-rate decryption and behavioural analysis across all infrastructure, workloads and data-in-flight. www.exclusive-networks.com

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CyCognito, a leader in the External Attack Surface Management (EASM) market, has appointed Infinigate Group as European distributor to extend its reach across Europe and build awareness of its attack surface management and protection solution. This security platform automates the discovery, classification and assessment of an organisation’s entire IT ecosystem, testing and prioritising what needs to be fixed first and automatically validating remediation. As EMEA distributor Infinigate will provide full support for CyCognito, from proactive lead generation to pre-and post-sales support. Klaus Schlichtherle, CEO of Infinigate Group, said: “We’re committed to working with innovators that are offering something truly groundbreaking which will add real value to our partners’ solution stack. With CyCognito we have just that. They’re not only one of the most exciting new companies in the market, but their team is fully aligned with our own in aiming to deliver something which truly disrupts the market.” www.infinigate.com 

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Rotolight x CMS Announcement

CMS Distribution has added Rotolight LED lighting solutions to its photography portfolio. Founded in 2009, Rotolight designs and manufactures LED lighting products for the motion picture and photographic industries. Equipment from the British, family-owned business has been used on several major motion picture productions including Sky Fall and Star Trek Beyond.

In the past 24 months, Rotolight has won over 15 international awards for its product line including the Rotolight NEO 3, which was named ‘Lighting Product of the Year’ at the Amateur Photographer Awards and ‘Best On-Camera Flash’ at the Photography News Awards 2022.

Rod Aaron Gammons, CEO and Co-Founder of Rotolight, said: “We are delighted to be working with CMS Distribution, a leading distributor of premium technology brands, to significantly expand Rotolight’s presence across the UK & Ireland into major retailers. With the launch of our awardwinning NEO 3 and AEOS 2 lights for photographers, vloggers and filmmakers, Rotolight is now very well positioned with CMS Distribution to expand its customer base and looks forward to a long-term successful relationship.” www.cmsdistribution.com

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Armis, a provider of a unified cybersecurity asset management, risk management and automated enforcement platform, is moving from a direct to a two-tier distribution model with the appointment of Nuvias Group as its sole distribution partner for the UK and DACH markets. The agreement gives Nuvias partners access to the entire Armis portfolio of AI-driven asset visibility and Operational Technology (OT) cybersecurity solutions designed to secure fast expanding networks of connected devices including IT, cloud, IoT devices, medical devices, operational technology, industrial control systems and 5G. Nuvias says digital transformation and the adoption of hybrid cloud and edge computing represents a significant growth opportunity for Armis solutions, particularly in the public sector, utilities, healthcare and transport. www.Nuvias.com

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TD SYNNEX, the global IT distributor and solutions aggregator formed through the merger of Tech Data and SYNNEX, has added the complete portfolio of Google Cloud solutions to its cloud solutions offering, creating opportunities for channel partners to accelerate customers’ transition to cloud infrastructure.

Reza Honarmand, Senior Vice President of Global Cloud HyperScalers at TD SYNNEX, said: “The addition of Google Cloud products and solutions enhances the TD SYNNEX Cloud stack and provides greater access to Google Cloud’s capabilities in AI, ML, data analytics, infrastructure, collaboration and more. This latest offering will solidify TD SYNNEX as a leading value distributor in this area, and the foundations laid in the US, Canada, UK and France will position TD SYNNEX as the hybrid, multi-cloud partner of choice as we expand our global reach.” https://www.techdata.com/content/ tdcloud/google-workspace.html

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Barco is extending its distribution partnership with Exertis to the UK, as it seeks to develop new routes to market for its full range of ClickShare collaboration and conferencing products. Jamie Brothwell, Director of Pro AV at Exertis UK, said: “We are delighted to expand our global partnership with Barco into the UK at what is an exciting time for Exertis Pro AV. Through the recent global pandemic, collaborative technology became the fourth emergency service and changed the workplace as we knew it forever. We believe we are well placed to support the incremental growth of Barco’s awardwinning ClickShare range to both new and existing customers, given our expertise within the IT and Enterprise channels, our unique credit offering and our 24/7 services and solutions team.”

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TechnologyReseller: 2021