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Working together This month’s round-up of new distribution agreements

Arrow brings Synopsys AppSec testing solutions to EMEA

Arrow Electronics has signed a panEuropean distribution agreement with Synopsys, Inc. to deliver Synopsys Software Integrity Group’s eight-strong portfolio of application security (AppSec) testing solutions to resellers in EMEA.

Under the agreement, which builds on the two companies’ partnership in North America, Arrow will resell and deliver joint Synopsys solutions and services and integrate them into DevSecOps workflows to enhance the customer procurement experience, security execution, cloud migration and digital transformation projects.

Tom Herrmann, Vice President of Global Channels and Alliances within the Synopsys Software Integrity Group, said: “Broadening our business through the channel is one of our top strategic priorities, and expanding the scope of our work with Arrow is a significant milestone that will help to grow the Synopsys Software Integrity Group’s reach throughout the EMEA market.”

Alexis Brabant, Vice President Sales for Arrow’s enterprise computing solutions business in EMEA, said: “The combination of such a comprehensive choice of application security solutions from Synopsys and the reach of Arrow in the EMEA marketplace provides the channel with a strong portfolio of solutions for their needs.


Ascentae to distribute Jupiter ultra-wide displays in UK

Workplace solution distributor Ascentae has signed a new vendor partnership with ultrawide display manufacturer Jupiter.

The combination of Jupiter’s 21:9 displays, Simpleshare collaboration software and Microsoft’s new ‘Signature’ room layout provides a more engaging and intuitive MS Teams experience for remote participants and a better in-room experience for in person participants.

Ascentae Managing Director Jon Knight said: “Ascentae are delighted to be distributing Jupiter in the UK. Jupiter have a great pedigree and their current range of ultra-wide meeting room and personal use displays are in high demand. Microsoft are one of many providers of hybrid workplace technology solutions who recommend ultrawide displays for immersive visual experiences such as front row and signature rooms. These extend from meeting rooms to home workers, customer experience centres, control rooms and digital signage. The Jupiter product range is a great addition to Ascentae’s approach to identify technologies that provide best of breed experiences.”

ascentae jupiter Pana 105D



Climb Channel Solutions becomes a Master MSP for Malwarebytes

Climb Channel Solutions, an international distributor for emerging technology vendors, has been appointed a Master MSP for Malwarebytes in the UK and across EMEA.

The partnership, initially focusing on the UK, Nordics and Benelux regions, will support the accelerated growth of Malwarebytes’ MSP program. This gives service providers tools and incentives to expand their service catalogues, strategic support to grow their sales and marketing functions and enablement and training.

Brian Thomas, Malwarebytes Vice President of Worldwide MSP and Channel Programs, said: “At Malwarebytes, we are committed to expanding cybersecurity access to under-resourced security teams that all too often are overlooked by the industry. By partnering with leading MSPs, we can cost-effectively deliver advanced cybersecurity solutions to keep those organisations safe.”

Jane Silk, VP of Sales EMEA, Climb Channel Solutions, said: “We are excited to work with Malwarebytes as a Master MSP in the UK and across EMEA and support their growth in these markets. This new partnership adds to our growing MSP portfolio and will offer our MSP customers a great cyber security solution.”


DVS expands offering with Hikvision LED wall displays

Hikvision has appointed DVS as exclusive distributor of its LED wall displays in the UK. Acquired by Midwich Group in 2022, DVS is a specialist distributor of CCTV and video recording technologies that has worked primarily with Hikvision since 2012.

Recently, it has begun to diversify its portfolio of security solutions to include complementary technologies such as access control, intercom, intruder detection and LED displays.

Gavin Dunleavy, Commercial Director at DVS, said: “DVS are super excited to be the chosen distribution partner for the Hikvision LED and AV offering. We continue to grow and develop our relationship with Hikvision as they bring their extensive and impressive LED and AV offering to the UK. As we see further convergence across the Security, AV and IT markets, DVS and Hikvision will be perfectly placed to service the markets with this fantastic offering.”

Steven Ping, Sales Director of New Business at Hikvision UK & Ireland, added: “Hikvision has been an established brand for more than two decades, leading the development of high-definition video wall products to meet the exacting standards of its security industry customers. In recent years, we have taken that precision engineering and expertise and extended it to address the needs of a broader range of industries and applications, including LED wall displays for stadiums, indoor and outdoor events and retail promotions. These are increasingly finding homes in command centres, large educational theatres and conference facilities too.”

(L-R) Gavin Dunleavy, Commercial Director
at DVS; Steven Ping, Sales Director of New
Business at Hikvision UK & Ireland; and
David Davies, Chief Technical Officer at DVS
on the Hikvision stand at ISE.



Chorus to provide TD SYNNEX partners with 24/7 MXDR services

TD SYNNEX is strengthening its managed security services offering in the UK through a new partnership with MSSP Chorus that will give partners access to a UK-based 24/7 managed extended detection and response (MXDR) service.

The service built on Microsoft 365 Defender and Microsoft Sentinel will enable resellers to offer customers comprehensive protection of their IT environments without having to make upfront investment in their own specialist security practice or recruit and retain their own team.

Chorus will provide the service on behalf of the partner while TD SYNNEX’s security experts support resellers on engagement, go-to-market activity and initial sales.

Alison Nixon Techdata

Alison Nixon, Security Business Unit Director, UK and Ireland at TD SYNNEX, said: “We’ve been hugely impressed with the advanced cybersecurity capabilities Chorus is delivering with its MXDR proposition. That’s taken a huge amount of effort and investment over many years – and it’s not something that can be easily replicated. Through this collaboration, TD SYNNEX can offer partners who do not have their own inhouse skills the ability to create a security practice and provide their customers with a comprehensive digital protection service that will defend them against every kind of modern cyberthreat.”


Veeam Software partners with Exertis Enterprise

Exertis Enterprise has expanded its cybersecurity offering with a full range of solutions from backup and recovery provider Veeam Software.

A leader in Modern Data Protection, Veeam provides a single platform for all workloads (cloud, virtual, physical, SaaS and Kubernetes), giving businesses peace of mind that their apps and data are protected and always available.

Dominic Ryles

Dominic Ryles, Director of Sales and Commercial – Security at Exertis Enterprise, said: “As a market-leader for the sixth time in the 2022 Gartner Magic Quadrant for Enterprise Backup and Recovery Software Solutions, I’m excited to announce that we have joined forces with Veeam to deliver Modern Data Protection to our channel partners, enabling them to use a single platform to own, control and protect all of their customer data, anywhere, across all workloads.”


Exertis first UK distributor of Seagate Lyve Cloud

Exertis has become the first UK distributor to add Seagate Lyve Cloud storage as a service to its portfolio. Seagate’s vendoragnostic, multi-cloud, S3-compatible cloud storage is claimed to lower TCO for storing, accessing and moving massive data sets in applications such as data analytics, data repository for content collaboration and backup/disaster recovery.

Ravi Naik

Ravi Naik, Executive Vice President of Storage Services and CIO at Seagate, said: “Lyve Cloud empowers businesses to manage and transfer mass data easily, rapidly and securely across various storage environments, unlocking significant savings and accelerating digital transformation and innovation.”

Jason Daly, Seagate Systems Business Unit Manager at Exertis, added: “Data has become distributed across edge, on premise, centralised data centres and public cloud infrastructures. Our partnership with Seagate Lyve Cloud will help our customers harness the power of their data, regardless of location.”

According to Seagate’s UK Data Management Costs and Opportunities Index 2022, British businesses are spending an average of £213,000 per year just on storing and managing their data.


Lenovo TruScale IaaS added to ArrowSphere

Arrow Electronics has signed a global agreement with Lenovo to deliver its TruScale Infrastructure-as-a-Service (IaaS) solution to VARs, MSPs and telcos via the ArrowSphere cloud management platform.

TruScale IaaS operates on a consumption-based subscription model that allows companies to use and pay for data centre solutions – on-premise or at a customer-preferred location – without having to purchase the equipment.

Eric Nowak

Eric Nowak, President of Arrow’s enterprise computing solutions business in EMEA, said: “ArrowSphere now provides global access to customers wanting TruScale offerings. With simplicity, security and control, customers can scale without any incremental capital investments. Together we are delivering a flexible, scalable and secure cloud offering globally.”


Nuvola partners with Sycope

Nuvola has added Sycope network traffic monitoring and security solutions to its offering to meet the growing need for network stability. The Sycope Network Performance solution detects everything that is on and taking up network bandwidth, enabling users to supervise network traffic. It also monitors critical performance metrics to evaluate the effectiveness of the IT infrastructure.


CMS Distribution chosen for European launch of new Chipolo trackers

Slovenian Bluetooth tracker brand Chipolo has chosen CMS Distribution to launch its new range of products to the European market.

The company’s current range of attachable Bluetooth item finders includes the Chipolo ONE and Chipolo CARD, compatible with Android and iOS, as well as the Chipolo ONE Spot and the Chipolo CARD Spot, which work exclusively with the Apple Find My network.

Chris Corse, EMEA Trading Director at CMS, said: “The Apple Find My app presents Chipolo with a huge opportunity and promotes the products to a whole new audience.”

In the last 10 years, Chipolo has sold more than 3 million products and created a strong community through its global Lost & Found Network, which enables users to help one another recover lost items.


BlueStar evolves StayLinked offering with no-code integration platform

In an extension of its existing distribution agreement with warehouse software solutions provider StayLinked, BlueStar, a distributor of RFID, Auto ID, POS and Mobility products, has added the former’s Evolve Integration Platform to its offering.

The ‘No-code’ platform enables warehouse and logistics companies to integrate new and emerging technologies, like autonomous mobile robots (AMRs) and wearable devices, without having to undertake expensive, complex and risky integrations or upgrade and rip and replace existing warehouse management systems (WMS).

Maurice Van Rijn, VP of Business Development at BlueStar EMEA, said: “BlueStar is excited to be extending the StayLinked partnership to include the Evolve software platform. It will deliver immense value and growth to our partners, accelerating their opportunity to deliver emerging IIoT technologies into the core of their customers’ operations. With StayLinked Evolve, they can explore valuable new business opportunities within their existing accounts, generating additional revenue streams and gaining the competitive edge.”




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