……has added automated customer communications via email or SMS to its Affinity billing platform. The optional Automated Communications module helps communication providers meet certain regulatory obligations, such as the requirement to notify customers when their contract is coming to an end and advise them of the best renewal deals.
Resellers can modify templates with their company branding; personalise communications by merging customer information held in the Affinity database; segment their customer base to ensure customers only receive communications relevant to them; and schedule communications according to certain triggers e.g. a contract renewal date or overdue payment.
Product Owner Samantha Dennahy said: “Managing customer communications can be a time-consuming and repetitive task but by leveraging the wealth of data held in the Affinity billing platform, the Automated Communications module enables our partners to be consistent and proactive, effortlessly communicating with customers any time, any day.”