Quickchannel, a provider of high performance online streaming and recording services, has today responded to the latest UN IPCC report as online events look set to dwindle and in-person meetings begin to make a comeback.
In a time where industries had no choice but to host sessions online, it is clear that there have been a huge number of practical and ecological benefits to streaming events over physical attendance. The most obvious of these being convenience, no need to travel, and 24-hour access through mobile and desktop devices.
Although webinars have been around for many years, in person exhibitions are still the favoured option for many businesses, but at what cost to the planet?
Following the release of the latest UN Climate Action Report, Quickchannel is keen to ensure that the sustainability strides achieved during the pandemic continues and hopes that with the advancements in technology that businesses and individuals will opt for online events over physical ones more than they would have before.
In research carried out by MetGreen, it was estimated that more than 170kgs of CO2 emissions were being created per day by an average exhibition attendee, whereas a similar online conference would have a significantly smaller carbon footprint and be uncapped in terms of attendance and reachability.
By choosing streaming services and webinars, CO2 emissions fall substantially, creating a fraction of the amount at an estimated 8,43 kgs in comparison.
Speaking about the massive difference in emissions, Viktor Underwood, CEO of Quickchannel comments, “When streaming with Quickchannel for an hour to 1,000 viewers, the emissions produced sit at just 1.29kg, which is 0,0129 tons CO2. By making a choice to stay online, users would save 1,550 times more CO2 by streaming with us.”
A recent study found that the number of trade shows organised during 2019 in continental Europe exceeded 2,670 and brought together over 735,500 exhibitors and 75.4 million visitors. With the carbon dioxide equivalent (CO2-eq) for a single three-day, mid-size trade show hitting nearly 6,000 tonnes, this meant millions of tonnes of CO2 being emitted globally every year.
With the figures creating a very strong argument for going digital, forms of virtual exhibitions look set to stay with the average session creating less than 1% of the carbon emissions (CO2-eq) of a live event.
By making industrial exhibitions green, it isn’t just site attendance that makes a difference to emissions but travel must also be taken into consideration. This includes overnight stays resulting in 39 tonnes CO2-eq, journeys causing 378 tonnes of CO2-eq or 0.47 tonnes CO2-eq per attendee and catering equaling 20 tonnes CO2-eq or 0.25 tonnes CO2-eq per individual.
In response to the findings, Viktor concludes, “The insights that we’ve gathered from our own platform’s performance provide us with the confidence that, even with restrictions gradually being removed, there will still be a strong demand for streaming solutions as many people will still turn to online events. We do not view this as a temporary reaction to the status quo, but the first step towards the integration of video streaming is changing the way companies view and attend events, something we can already see happening.”
For more information, please visit Quickchannel’s website here.
About Quickchannel – Founded in Stockholm in 1995, Quickchannel has always been dedicated to delivering video and streaming solutions at the forefront of technology. The company helps organisations save time by reducing travel, money by reaching larger audiences and reducing the impact on the environment by embracing digital technology.